Job Summary:

The Digital Marketing Specialist is responsible for overseeing multiple brand accounts, ensuring seamless execution of marketing strategies across social media, paid media, email/SMS campaigns, and client communications.

Responsibilities:

Content Creation & Social Media Management

• Develop, plan, and maintain monthly content calendars across all social media platforms.
• Create engaging posts, visuals, and captions tailored to brand voice and target audiences.
• Schedule and publish content consistently to maximize reach and engagement.

Advertising & Paid Media

• Plan, execute, and optimize advertising campaigns across Meta (Facebook/Instagram), TikTok, and other platforms.
• Monitor campaign performance, track KPIs, and adjust strategies to achieve ROI goals
• Perform A/B testing on creatives, targeting, and placements to enhance campaign effectiveness.

Email & SMS Marketing

• Create and deploy email marketing campaigns, including copywriting, design coordination, and segmentation.
• Execute offline SMS campaigns for promotions, announcements, and customer engagement
• track open rates, CTR, and conversions, providing performance reports with actionable insights.

Account Management

• Act as the primary point of contact for multiple brand accounts.
• Coordinate with internal teams and external stakeholders to align on campaign goals and deliverables.
• Provide regular updates, reports, and insights to clients/management on account performance.
• Ensure timely delivery of campaigns and marketing materials.

Analytics & Optimization

• Track and analyze campaign data across all channels.
• Prepare performance reports with insights and recommendations.
• Identify opportunities to improve engagement, conversion, and retention strategies.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• Proven experience in account management, digital marketing, or a similar client-facing role.
• Strong knowledge of social media platforms (Meta, TikTok, etc.) and content creation best practices.
• Hands-on experience with paid advertising campaigns, including optimization and A/B testing.